Postial comparisons · September 2026
For agencies whose clients publish on Bluesky, Mastodon, Telegram: login-free client approvals, visible publishing errors and retries, and one monthly agency price. X, Threads, LinkedIn, Instagram, Facebook, TikTok connect in Early access, subject to provider conditions.
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Starter €19/month · Agency €49/month · including VAT · 14 days free · cancel anytime
Postial prices are monthly in EUR including VAT. Vendor prices are quoted in the currency, billing period and tax treatment each vendor's own page states, and those differ between vendors; no currency conversion or like-for-like savings claim is made. A brand is a client workspace grouping; a channel or social account is one connected profile. Several brands can require many more accounts than brands. Confirm your exact account mix, taxes and checkout terms before buying. Unconfirmed means not established from the linked sources, not that a feature is absent.
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| Agency requirement | Postial · early access | Hootsuite |
|---|---|---|
| Entry price | Starter: €19/month including VAT; 3 brands, 1 user. | Standard: from $99/user/month, annual billing; 10 social accounts. Taxes extra. [1] |
| Agency allowance | Agency: €49/month including VAT; 15 brands, 5 users. | Professional: $995/month for 5 seats (5 × $199), billed annually, unlimited accounts. Advanced with team approvals: $1,995 (5 × $399). Calculated totals; brands are not the billing unit. [1] |
| Client approval without login | Client approval links (Agency) | Team approvals on Advanced. Login-free external reviewer links not confirmed here. [1] |
| Visible failures and retries | Publishing status and retries | Documents publishing errors and resend/reschedule remedies. A per-post retry control was not verified. [3] |
| API / n8n | REST API and webhooks (Agency). n8n node (Agency): n8n-nodes-postial 0.2.0 is published on npm and appears as “Postial” in n8n | Integration directory available; public API access and n8n plan eligibility not confirmed here. [2] |
| Networks | Live: Bluesky, Mastodon, Telegram. X, Threads, LinkedIn, Instagram, Facebook, TikTok connections are Early access when configured; publishing is subject to provider conditions, and Instagram publishes only to Business accounts linked to a Facebook Page. | Includes Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Threads, Pinterest and Bluesky. Capabilities vary by network. [2] |
| Data location | Data is hosted in Germany; publishing still sends content to the selected networks. | Hosting region not established by the pricing source; request contractual residency details. [1] |
| Trial without a card | 14-day trial, no card needed. Cancel anytime. | 14 days without a card. Trial posting limits apply; no bulk scheduling during trial. [1] |
Live: Bluesky, Mastodon, Telegram. X, Threads, LinkedIn, Instagram, Facebook, TikTok connections are Early access when configured; publishing is subject to provider conditions, and Instagram publishes only to Business accounts linked to a Facebook Page.
Available today: Brand workspaces; Calendar and scheduling; Client approval links (Agency); Publishing status and retries; Image uploads; Team (Agency); REST API and webhooks (Agency). n8n node (Agency): n8n-nodes-postial 0.2.0 is published on npm and appears as “Postial” in n8n
See the full pricing and availability matrix · Read the help center · See all comparisons
Postial’s Agency offer combines 15 brands and 5 users for €49/month including VAT, with login-free client review and REST API/webhooks available today, and a native n8n node shown as “Postial” in n8n. It fits a small team seeking this specific workflow and German hosting, provided early-access availability meets its needs.
Hootsuite is the stronger fit when you need its already listed Instagram, Facebook and LinkedIn integrations. Professional includes custom reporting; Advanced adds team approvals. Agencies dependent on these capabilities should validate Postial’s narrower rollout before moving. [2][1]
Do not switch yet if a client needs a network outside the live Bluesky, Mastodon, Telegram set, or if an early-access provider condition cannot be accepted. X, Threads, LinkedIn, Instagram, Facebook, TikTok connections are not the same as a generally available publishing guarantee. [2][1]
Postial does not currently offer a broad network catalogue, a promised history importer, or a guarantee that early-access provider connections will pass review. The n8n package name also retains the former brand; check the availability matrix before committing a schedule. [2][1]
On Agency, create a client approval link. The reviewer can inspect and decide without a Postial login; the approval result remains part of the post workflow.
Postial shows publishing status and clear errors, with retries available. Check the affected post, correct the provider or content issue, then retry; do not assume a failed post was published.
Run one client through the 14-day trial, verify each profile, and keep unsupported or early-access networks in the existing tool until your test succeeds.
List the client’s profiles, formats, scheduled posts and reviewers. Check which integrations and early-access features are live in your Postial workspace.
Start the 14-day trial without a card. Recreate a small set of drafts and, when enabled, test an Agency approval link with a reviewer. Check publishing status and recovery before expanding.
Reconnect supported profiles and rebuild schedules in small batches. Remove duplicate scheduled posts in the old tool. Keep unsupported networks there until Postial support is available; no automatic history import is promised.
Postial Agency lists €49/month including VAT for 5 users and 15 brands. Hootsuite Professional’s five-seat arithmetic is $995/month on annual billing before taxes. Currencies, billing periods and capabilities differ; these are not equivalent bundles.
The checked pricing page lists team approvals on Advanced, but does not establish login-free external approval links. Confirm that workflow with Hootsuite. Postial provides login-free Agency client links today.
Postial connects Instagram Business accounts linked to a Facebook Page in Early access when the operator has configured the Meta app, alongside Facebook and LinkedIn. Publishing stays subject to provider conditions and Meta review for public use, so keep a workflow that needs guaranteed Instagram coverage in a supported tool until then.
Neither Postial nor Hootsuite requires a card for its listed 14-day trial. Postial is early access, so use the trial to verify the features your clients need.
Prices as listed on vendor sites, checked September 2026
Vendor terms can change. Every vendor statement on this page points to a public source below, with retrieval date also recorded in work/compare-sources.md. Postial facts describe the early-access offer; this is a comparison published by Postial.
Hootsuite is named for comparison only. No affiliation or endorsement is implied.
Check the available networks and approval flow before moving your agency’s schedule.
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