Postial comparisons · September 2026
For agencies whose clients publish on Bluesky, Mastodon, Telegram: login-free client approvals, visible publishing errors and retries, and one monthly agency price. X, Threads, LinkedIn, Instagram, Facebook connect in Early access, subject to provider conditions.
Starter €19/month · Agency €49/month · including VAT · 14 days free · cancel anytime
Postial prices are monthly in EUR including VAT. Vendor prices below are in USD; no currency conversion or like-for-like savings claim is made. A brand is a client workspace grouping; a channel or social account is one connected profile. Several brands can require many more accounts than brands. Confirm your exact account mix, taxes and checkout terms before buying. Unconfirmed means not established from the linked sources, not that a feature is absent.
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| Agency requirement | Postial · early access | Sprout Social |
|---|---|---|
| Entry price | Starter: €19/month including VAT; 3 brands, 1 user. | Essentials: $79/seat/month on annual billing ($99/seat/month billed monthly); up to 5 social profiles. Standard: $199/seat/month, shown under “Annual billing”; 5 social profiles, consolidated inbox and review management. Taxes not clarified on the page. [1] |
| Agency allowance | Agency: €49/month including VAT; 15 brands, 5 users. | Professional: $299/seat/month on annual billing with unlimited social profiles; 5 seats calculate to $1,495/month. Advanced: $399/seat/month. Calculated totals; brands are not the billing unit. [1] |
| Client approval without login | Client approval links (Agency) | External approval workflow on Advanced and Enterprise: external stakeholders can review social posts before they are published “without needing to log in to Sprout.” Not included on Standard or Professional; the Essentials card does not list approvals. [1] |
| Visible failures and retries | Publishing status and retries | A visible per-post publishing error and retry workflow was not established by the checked pages. [1] |
| API / n8n | REST API and webhooks (Agency). n8n node (Agency): n8n-nodes-postial 0.2.0 is published on npm and appears as “Postial” in n8n | The Sprout API is included from the Advanced plan (“The Sprout API and Helpdesk integrations”; business-intelligence integration via the API). An n8n node is not confirmed on the checked pages. [1] |
| Networks | Live: Bluesky, Mastodon, Telegram. X, Threads, LinkedIn, Instagram, Facebook connections are Early access when configured; publishing is subject to provider conditions, and Instagram publishes only to Business accounts linked to a Facebook Page. | The integrations page lists Bluesky, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Threads, TikTok, X and YouTube as social networks, plus messaging channels. Mastodon and Telegram are not in the listed set. Capabilities vary by network. [2] |
| Data location | Data is hosted in Germany; publishing still sends content to the selected networks. | Hosting region not established by the checked pages; request contractual residency details. [1] |
| Trial without a card | 14-day trial, no card needed. Cancel anytime. | 30-day free trial, no credit card required. Prices are shown on annual billing; Essentials also lists a billed-monthly rate. [1] |
Live: Bluesky, Mastodon, Telegram. X, Threads, LinkedIn, Instagram, Facebook connections are Early access when configured; publishing is subject to provider conditions, and Instagram publishes only to Business accounts linked to a Facebook Page.
Available today: Brand workspaces; Calendar and scheduling; Client approval links (Agency); Publishing status and retries; Image uploads; Team (Agency); REST API and webhooks (Agency). n8n node (Agency): n8n-nodes-postial 0.2.0 is published on npm and appears as “Postial” in n8n
See the full pricing and availability matrix · Read the help center · See all comparisons
Postial’s Agency offer combines 15 brands and 5 users for €49/month including VAT, with login-free client review on that plan and a price that does not grow per seat. Sprout gates its login-free external approval behind Advanced at $399 per seat/month on annual billing. It fits a small team seeking this specific workflow and German hosting, provided early-access availability meets its needs.
Sprout Social is the stronger fit when you need its documented network coverage today, a consolidated inbox with review management, approval chains that include login-free external review on Advanced and Enterprise, and the Sprout API from Advanced. Per-seat pricing scales one seat at a time; agencies dependent on these capabilities should validate Postial’s narrower rollout before moving. [1][2]
Do not switch yet if a client needs a network outside the live Bluesky, Mastodon, Telegram set, if you rely on Sprout’s consolidated inbox, review management, listening or advocacy add-ons, or if an early-access provider condition cannot be accepted. X, Threads, LinkedIn, Instagram, Facebook connections are not the same as a generally available publishing guarantee. [1][2]
Postial does not currently offer Sprout Social’s documented coverage of Instagram, Facebook, LinkedIn, X, TikTok, Pinterest, Reddit, Snapchat, Threads, YouTube and Bluesky, its consolidated engagement inbox and review management, or its listening, premium-analytics and employee-advocacy add-ons. It also makes no promise of automatic history import, and early-access provider connections remain subject to their conditions. [1][2]
On Agency, create a client approval link. The reviewer can inspect and decide without a Postial login; the approval result remains part of the post workflow.
Postial shows publishing status and clear errors, with retries available. Check the affected post, correct the provider or content issue, then retry; do not assume a failed post was published.
Run one client through the 14-day trial, verify each profile, and keep unsupported or early-access networks in the existing tool until your test succeeds.
List the client’s profiles, formats, scheduled posts and reviewers. Check which integrations and early-access features are live in your Postial workspace.
Start the 14-day trial without a card. Recreate a small set of drafts and, when enabled, test an Agency approval link with a reviewer. Check publishing status and recovery before expanding.
Reconnect supported profiles and rebuild schedules in small batches. Remove duplicate scheduled posts in the old tool. Keep unsupported networks there until Postial support is available; no automatic history import is promised.
Postial Agency lists €49/month including VAT for 5 users and 15 brands. Sprout Professional’s five-seat arithmetic is $1,495/month on annual billing (5 × $299/seat/month), before any add-ons. Currencies, billing periods and capabilities differ; these are not equivalent bundles.
Yes, but not on every plan: the pricing table includes the external approval workflow — review “without needing to log in to Sprout” — on Advanced and Enterprise only, not on Standard or Professional. Postial includes login-free client links in Agency at €49/month, including during the 14-day trial.
Sprout’s integrations page documents Bluesky, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Threads, TikTok, X and YouTube. Postial publishes to Bluesky, Mastodon and Telegram; X, Threads, LinkedIn, Instagram, Facebook connect in Early access, subject to provider conditions. Keep clients on networks outside Postial’s live set in the tool that covers them.
Yes. Sprout lists a 30-day free trial with no credit card required, with paid plans shown on annual billing and an Essentials tier at $79/seat/month. Postial’s 14-day trial needs no card either, so you can verify the approval flow first.
Prices as listed on vendor sites, checked September 2026
Vendor terms can change. Every vendor statement on this page points to a public source below, with retrieval date also recorded in work/compare-sources.md. Postial facts describe the early-access offer; this is a comparison published by Postial.
Sprout Social is named for comparison only. No affiliation or endorsement is implied.
Check the available networks and approval flow before moving your agency’s schedule.
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