Postial comparisons · September 2026
For agencies whose clients publish on Bluesky, Mastodon, Telegram: login-free client approvals, visible publishing errors and retries, and one monthly agency price. X, Threads, LinkedIn, Instagram, Facebook, TikTok connect in Early access, subject to provider conditions.
Starter €19/month · Agency €49/month · including VAT · 14 days free · cancel anytime
Postial prices are monthly in EUR including VAT. Vendor prices are quoted in the currency, billing period and tax treatment each vendor's own page states, and those differ between vendors; no currency conversion or like-for-like savings claim is made. A brand is a client workspace grouping; a channel or social account is one connected profile. Several brands can require many more accounts than brands. Confirm your exact account mix, taxes and checkout terms before buying. Unconfirmed means not established from the linked sources, not that a feature is absent.
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| Agency requirement | Postial · early access | Metricool |
|---|---|---|
| Entry price | Starter: €19/month including VAT; 3 brands, 1 user. | Free: €0 for 1 brand with 20 posts/month. Starter: from €20/month for up to 5 brands, €37/month for 10 brands. Advanced: from €54/month for 15 brands. These are the annual-billing rates; the page’s “Annual (save up to 24%)” / “Monthly” toggle means monthly billing costs more. “The prices indicated do not include any applicable VAT. The corresponding VAT will be calculated before signing.” — so these are not like-for-like with Postial’s including-VAT prices. [1] |
| Agency allowance | Agency: €49/month including VAT; 15 brands, 5 users. | Advanced: from €54/month for 15 brands, €87/month for 25 brands, €172/month for 50 brands, with team and client management and role management. Custom: contact sales for a custom brand count, white label and a dedicated account manager. Brands are the billing unit; a brand is a client workspace grouping, not a connected profile. [1] |
| Client approval without login | Client approval links (Agency) | An “Approval System” is listed as a product feature, and Advanced includes a post approval system. Whether a client can approve without a Metricool account or login is not confirmed on the checked pages. [1][2] |
| Visible failures and retries | Publishing status and retries | A visible per-post publishing error and retry workflow was not established by the checked sources. [1] |
| API / n8n | REST API and webhooks (Agency). n8n node (Agency): n8n-nodes-postial 0.2.0 is published on npm and appears as “Postial” in n8n | Metricool API access is available on the Advanced and Custom plans; documented uses are exporting metrics to other tools and automating tasks via integrations such as Zapier and Make, with the auth token sent in a custom header X-Mc-Auth. Webhooks are not mentioned on that page. An n8n node is not confirmed in the checked sources. [3] |
| Networks | Live: Bluesky, Mastodon, Telegram. X, Threads, LinkedIn, Instagram, Facebook, TikTok connections are Early access when configured; publishing is subject to provider conditions, and Instagram publishes only to Business accounts linked to a Facebook Page. | Publishing and scheduling networks named: Facebook, Instagram, Threads, Bluesky, LinkedIn, Pinterest, TikTok, YouTube and X (formerly Twitter). Mastodon and Telegram are not in the named set. The free plan covers all networks except LinkedIn and X/Twitter. [2][1] |
| Data location | Data is hosted in Germany; publishing still sends content to the selected networks. | Hosting region not established by the checked sources; request contractual residency details. [1] |
| Trial without a card | 14-day trial, no card needed. Cancel anytime. | No free trial of the paid plans is offered on the checked pricing page; a permanently free plan exists instead. No card requirement is stated for the free plan. [1] |
Live: Bluesky, Mastodon, Telegram. X, Threads, LinkedIn, Instagram, Facebook, TikTok connections are Early access when configured; publishing is subject to provider conditions, and Instagram publishes only to Business accounts linked to a Facebook Page.
Available today: Brand workspaces; Calendar and scheduling; Client approval links (Agency); Publishing status and retries; Image uploads; Team (Agency); REST API and webhooks (Agency). n8n node (Agency): n8n-nodes-postial 0.2.0 is published on npm and appears as “Postial” in n8n
See the full pricing and availability matrix · Read the help center · See all comparisons
Postial’s Agency offer combines 15 brands and 5 users for €49/month including VAT, with login-free client review and REST API/webhooks available today, and a native n8n node shown as “Postial” in n8n. It fits a small team seeking this specific workflow and German hosting, provided early-access availability meets its needs.
Metricool is the stronger fit when you need publishing today on Facebook, Instagram, Threads, LinkedIn, Pinterest, TikTok, YouTube or X, analytics with competitor benchmarking, or a permanently free plan to start. Its post approval system and API access on the Advanced and Custom plans suit larger client operations. Agencies dependent on these capabilities should validate Postial’s narrower rollout before moving. [1][2][3]
Do not switch yet if a client needs a network outside the live Bluesky, Mastodon, Telegram set — Metricool names Facebook, Instagram, Threads, LinkedIn, Pinterest, TikTok, YouTube and X for publishing today — if you rely on Metricool’s analytics and competitor benchmarking, or on its permanently free plan, or if an early-access provider condition cannot be accepted. X, Threads, LinkedIn, Instagram, Facebook, TikTok connections are not the same as a generally available publishing guarantee. [1][2][3]
Postial does not currently offer Metricool’s wider live network set, its analytics and competitor benchmarking, or a permanently free tier; Postial offers a 14-day trial without a card instead. It also makes no promise of automatic history import, and early-access provider connections remain subject to their conditions. [1][2][3]
On Agency, create a client approval link. The reviewer can inspect and decide without a Postial login; the approval result remains part of the post workflow.
Postial shows publishing status and clear errors, with retries available. Check the affected post, correct the provider or content issue, then retry; do not assume a failed post was published.
Run one client through the 14-day trial, verify each profile, and keep unsupported or early-access networks in the existing tool until your test succeeds.
List the client’s profiles, formats, scheduled posts and reviewers. Check which integrations and early-access features are live in your Postial workspace.
Start the 14-day trial without a card. Recreate a small set of drafts and, when enabled, test an Agency approval link with a reviewer. Check publishing status and recovery before expanding.
Reconnect supported profiles and rebuild schedules in small batches. Remove duplicate scheduled posts in the old tool. Keep unsupported networks there until Postial support is available; no automatic history import is promised.
Postial Agency lists €49/month including VAT for 5 users and 15 brands. Metricool Advanced starts at €54/month for 15 brands on annual billing, and its listed prices do not include VAT. Billing periods, VAT treatment and capabilities differ; these are not equivalent bundles.
The checked pages list an Approval System as a product feature, and Advanced includes a post approval system, but they do not establish whether a reviewer approves without a Metricool account or login. Confirm that workflow with Metricool. Postial provides login-free Agency client links today.
Metricool names Facebook, Instagram, Threads, Bluesky, LinkedIn, Pinterest, TikTok, YouTube and X (formerly Twitter) for publishing and scheduling. Postial publishes to Bluesky, Mastodon and Telegram; X, Threads, LinkedIn, Instagram, Facebook, TikTok connect in Early access, subject to provider conditions. Keep clients on networks outside Postial’s live set in the tool that covers them.
Not the same way. The checked Metricool pricing page offers no free trial of the paid plans; a permanently free plan exists instead, and no card requirement is stated for it. Postial’s 14-day trial needs no card, so you can verify the approval flow first.
Prices as listed on vendor sites, checked September 2026
Vendor terms can change. Every vendor statement on this page points to a public source below, with retrieval date also recorded in work/compare-sources.md. Postial facts describe the early-access offer; this is a comparison published by Postial.
Metricool is named for comparison only. No affiliation or endorsement is implied.
Check the available networks and approval flow before moving your agency’s schedule.
Start free — no card needed